Storytelling requires a pivot.
To be successful in today’s fast-paced environment, businesses need to communicate in a way that resonates with their audiences. Media, employees and customers all need a reason to believe. Storytelling requires a pivot: media want stories focused not on the technical but on the human and the unique perspectives of the executive team; employees don’t want a transactional relationship from company leadership, they want honesty and transparency; and customers want to do business not solely based on solutions and features, but the vision.
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Craft Lab Communications will help you build your vision and communicate it to your critical audiences. We design your story from the inside out – to inspire your employees and grab the attention of your customers, partners and stakeholders. When you’re ready we amplify your vision and ensure that it gets heard. The result is impactful media exposure, new customers, motivated employees, and loyal brand advocates.
Core Capabilities + Deliverables
External Communications
It’s not about a moment in time, it’s about a sustained approach that cements your brand and keeps you top of mind with your key stakeholders. We create a cohesive external strategy that elevates your brand, your leadership team and your best customer relationships. This leads to enhanced trust, deeper relationships, and a stellar reputation in the marketplace. That’s good for business.
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Communication strategy and planning
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Media positioning and strategy
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External messaging
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Story development
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Thought leadership
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Executive coaching and positioning
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Public relations
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Reputation management
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Media relations
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Analyst relations
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Awareness campaigns
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Event strategy
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Social media content
Internal Communications
Ensuring that your employees embrace the mission, vision and culture enhances your reputation and leads to great external communication. We deliver internal communication that keeps everyone on the same page and turns employees into brand advocates. This creates a healthy culture and reduces turnover. That’s good for you and your bottom line.
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Communications audits
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Employee messaging and frameworks
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Employee engagement
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Employee influencer programs
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Executive positioning
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Employee communications strategies
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Content development for leadership communications, newsletters, employee communications and more
Experience
When you choose to partner with us, you’ll gain the collective wisdom that comes from deep expertise managing some of the world’s top B2B and consumer strategies, and communications platforms.
